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The 20% Rule® How to ensure your small business is safe, sustainable and profitable.

Life can and does get in the way of our greatest dreams and plans sometimes.

You’ve built your business and I am sure you’d fight tooth and nail to make sure it survives anything. Poor health, pandemics, life’s curve balls – but how? How do you prepare for the unknown?

I’ve been there, twice! 

My business survived me having four months off after neurosurgery – with no loss of income. I survived the pandemic – with no loss of income and now I want to share with you how you can ensure your business is safe, sustainable and profitable – even if you’re not there to oversee things.

In this book I share my 20% Rule®; no one client should take up more than 20% of your time – or your income and cover everything you need to consider to ensure your small business is safe, sustainable and profitable.

Everything in here is based on lessons I’ve learned myself, or lessons that have been learned by those I mentor.

Let me save you the hassle of learning those lessons the hard way, because sometimes, life gets in the way.

‘This is the book I wish I’d read at the start of my business journey. And yet it still makes so much sense to me, almost 9 years into being a business owner.’

- Jo Francis

‘An absolute must to add to your collection. In fact, don’t bother with a collection; you won’t need anything else once you’ve read this and actioned Catherine’s advice.’

- Kelly Kemp

Purchase your signed paperback copy here today

£10 plus £2.20 UK postage (£4.80 all other countries)

Let’s ensure your business is safe, sustainable and profitable

Chapters include:

  • The Foundations
  • The 20% Rule®
  • Niche (ditching the Ideal Client Avatar)
  • Marketing and Messaging
  • Money – it matters
  • Emergency Planning
  • Charging / Pricing
  • Content
  • Email Marketing
  • Outsourcing and Automation
  • Becoming the Expert
  • Investment

Why am I sharing all this in a book?

Because I firmly believe we all deserve a happy, healthy, stress free working life.

What was your first book?

This bad boy, How to be a Virtual Assistant, which has surpassed all my expectations. I wanted to sell about ten copies when I released it. It’s since been a bestseller lots of times, above Simon Sinek, Seth Godin and some guy called Elon Musk. It’s also won two awards, the Virtual Assistant Voice Awards, where those voting are a mix of VAs and small business owners. Here it is.


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