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The 20% Rule® How to ensure your small business is safe, sustainable and profitable.

The 20% Rule – Amazon Bestseller

How to ensure your small business is safe, sustainable and profitable

Life can and does get in the way of our greatest dreams and plans sometimes.

You’ve built your business and I am sure you’d fight tooth and nail to make sure it survives anything. Poor health, pandemics, life’s curve balls – but how? How do you prepare for the unknown?

I’ve been there, twice! 

My business survived me having four months off after neurosurgery – with no loss of income. I survived the pandemic – with no loss of income and now I want to share with you how you can ensure your business is safe, sustainable and profitable – even if you’re not there to oversee things.

In this book I share my 20% Rule®; no one client should take up more than 20% of your time – or your income and cover everything you need to consider to ensure your small business is safe, sustainable and profitable.

Everything in here is based on lessons I’ve learned myself, or lessons that have been learned by those I mentor.

Let me save you the hassle of learning those lessons the hard way, because sometimes, life gets in the way.

Check out the reviews over on Amazon.

‘This is the book I wish I’d read at the start of my business journey. And yet it still makes so much sense to me, almost 9 years into being a business owner.’

- Jo Francis

‘This book is a game changer. I read it in 24 hours as it was un-put-downable. Crammed with useful advice and written in a good humoured and non preachy fashion, it has changed my life. Catherine KNOWS her stuff. Everything she says to do is simple, honest and based on real life.

It is the sort of book you will need to keep by you for reference again and again.’

- Anna - Amazon Five Star Review

‘Loved Catherine’s no nonsense approach from our very first interaction. She speaks from the heart with no filter which makes life so much easier.

This book is just like having her in the room chatting over a cuppa. However don’t be fooled that it will all be a pleasant experience as there is no escape from her thought provoking questions that evoke a ‘does she have a webcam on me?’ kind of response.

She writes in a really easy to read way that is funny and relatable without compromising on challenge and brilliant advice. If you need someone to hold up the mirror to the way you are doing business and want a few laughs along the way then this is a must read!

If you’re looking for a book that makes business sense and is free of BS then check The 20% Rule out.’

- Jo - Amazon Five Star Review

‘I’ve struggled to finish books that I have purchased, but I seriously couldn’t put this one down. It’s well written, enticing and will have you thinking about your business in lots of different ways. Hats of to Catherine Gladwyn for an awesome piece of writing.

If you’re looking for a book that makes business sense and is free of BS then check The 20% Rule out.’

- Mike - Amazon Five Star Review

‘An absolute must to add to your collection. In fact, don’t bother with a collection; you won’t need anything else once you’ve read this and actioned Catherine’s advice.’

- Kelly Kemp

Purchase your signed paperback copy here today

£10 plus £2.20 UK postage (£4.80 all other countries)

Let’s ensure your business is safe, sustainable and profitable

Chapters include:

  • The Foundations
  • The 20% Rule®
  • Niche (ditching the Ideal Client Avatar)
  • Marketing and Messaging
  • Money – it matters
  • Emergency Planning
  • Charging / Pricing
  • Content
  • Email Marketing
  • Outsourcing and Automation
  • Becoming the Expert
  • Investment

Why am I sharing all this in a book?

Because I firmly believe we all deserve a happy, healthy, stress free working life.

What was your first book?

This bad boy, How to be a Virtual Assistant, which has surpassed all my expectations. I wanted to sell about ten copies when I released it. It’s since been a bestseller lots of times, above Simon Sinek, Seth Godin and some guy called Elon Musk. It’s also won two awards, the Virtual Assistant Voice Awards, where those voting are a mix of VAs and small business owners. Here it is.

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