Catherine Gladwyn Virtual Assistant Mentor Trainer Coach UK Primary Logo - Horizontal-01
How to Choose a Name for your Virtual Assistant business

If you’re starting out as a Virtual Assistant, one of the first things you’re probably stuck on is choosing a name for your business.

You’re not alone.

In fact, some of the most commonly searched phrases by new and aspiring VAs are:

  • What should I name my VA business?
  • VA business name ideas
  • Can I use my own name as a Virtual Assistant?
  • How to name a freelance business

And they’re common searches for a reason. Because your business name feels like a big deal.

It feels like a huge commitment. Something you might change your mind about. Something you don’t want to get wrong.

But let me gently say: you won’t get it wrong.

Your business name isn’t make or break. It just needs to be something you’re happy to get started with. Something that feels good enough to pop on a logo or a domain name, or even just on your social media bio.

Can you just use your name for your VA business?

Yes, you absolutely can. Many successful VAs do. It makes you easy to remember, it keeps your business personal, and it won’t age or feel irrelevant if you change what you offer down the line.

If your name is unusual, difficult to spell or you just don’t like it, then a business name might feel like a better option. And that’s fine too.

Here are some tips to help you choose your VA business name:

  1. You don’t need the words ‘Virtual Assistant’ in your name! I know, right. I mean you can, it’ll be great because that’s what you are, but you don’t NEED it there, if you don’t want to.
  2. Make sure it’s easy to say and spell. This makes you easier to find and refer.
  3. Check the domain and social handles. It’s worth knowing what’s available.
  4. Don’t overthink it. Honestly. You can always rebrand later. No one will notice / you won’t lose clients / or have to re-start all your marketing efforts again.

Still stuck?

If you’re really struggling to get ideas flowing, I’ve put together a quick download to help you use ChatGPT to generate business name ideas, based on your personality, preferences and what you want your business to stand for.

It’s simple, easy and actually quite fun. You can get it here: