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About Me

I’m Catherine, a Business Mentor, Bestselling Author and Virtual Assistant working from my home office in Swindon, Wiltshire.

‘You’re are such an inspiration without any of that online BS! Just a straight talking authentic gal!  Soooooo refreshing.’

Having run my own business since late 2015 I mentor service-based business owners to help them create a safe, sustainable and profitable business.

How vulnerable is your business?

Catherine; tenacious, blunt, funny (no, hilarious – hell, I’ve got to sell myself here!) woman. I left home at 16, built a business after two brain tumours, have written two published books – one of which is a multi-award winning bestseller the other just a bestseller! – raised a daughter alone – who is an Oxford University graduate (I’m taking FULL credit for that!), live with a chronic potentially fatal disease (Addison’s), turned up at the wrong airport for a flight once and claim not to like mushrooms – but I do!

In March 2018 I published my now multi-award winning, bestselling book, How to be a Virtual Assistant. I wanted to show people it is possible to change your direction and build a happier, healthier working life, no matter how impossible it might seem.

In 2019 I had my third brain tumour removed and what followed was a four month slow recovery.

How can you switch off from your business when you’re the only one bringing the money in?

I’d built my business knowing that the day might come when my tumour would return, so before, during and after my surgery I didn’t need to worry about finances or my business being forgotten.

I’d built a safe, sustainable, profitable business and thus no loss of income followed.

I share how you can too in my second book, The 20% Rule. But also, I can guide you personally with my Expert Membership and together, we can ensure your business is safe, sustainable and profitable.

If you have any questions, then let me know.

(aka Catherine · Online)


I am regularly featured in the national press and media purely to help raise the profile of small business owners in the UK, including The Guardian, Cosmopolitan, Forbes, iNews, Mail Online, Metro, BBC Wiltshire and BBC Radio Scotland. 

Amazon Number One Bestselling Author ~ How to be a Virtual Assistant (2018, 2019 and 2020) 

Amazon Bestselling Author – The 20% Rule (2020)

Winner: Best Book for VAs Virtual Assistant Voice Awards (2020 and 2019) ~ Listed as one of ten best business books written by women in The Independent.

Finalist: National finalist for the SMBN Awards 2020 Best Collaborator of the Year ~ Finalist in the Mpower Awards (2018) ~ Wiltshire Business Awards (2017) ~ Nominations: Community Maker Award 2020 – Women in Content Marketing Awards 2020 ~ Business Mum of the Year (2018).


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