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Money (it) Matters in Business

This is an extract from my second book, The 20% Rule® – How to ensure your small business is safe, sustainable and profitable.   There’s a lot in the charging and pricing chapter of this book around the pitfalls that many small business owners fall into...

How to create evergreen content for your social media

There’s nothing worse than having to think up new content every damn morning, is there? That’s why it’s a great idea to have a bank of evergreen content available to go out on those days when your brain would rather be focusing on something else. Consider your...

Why the Ideal Client Avatar is rubbish

That saying, ‘ideal client avatar’ (ICA), literally makes me want to vomit. I 100% get the premise, but it’s been lost. Fact: You need to know who your potential customers are. For example, if you’re a wedding planner your potential customers...

Expert Membership Masterclass Confirmed Bookings

As part of The Expert Membership I regularly invite industry experts along to give a talk for up to an hour on an area that will help you to grow your business. I pay these experts for their time, which means there is no sales patter or linking to their paid for...

Why investing in you and your business is essential

You know as well as me that no one size fits all, in anything. We all have different lives, different goals, different restraints, different needs and desires. Just look at one popular Tweet on Twitter and see the difference in opinions coming through in the comments...

Why you need multiple income streams and what to consider

If I take away your main source of income how will you get the money in? This is a question I pose regularly to my members. Maybe your main source of income is one client or one service? If you get ill how will you get the money in? All scenarios people encounter,...

Never rely on one thing for your income

Take the Coronavirus pandemic as an example. Thousands of business owners who’d been whistling along nicely with consistent marketing, a flow of clients and a regular income were hit without much warning. Many were also not eligible for any government financial...

5 reasons why your business hits famine

From watching, mentoring and working with various business owners I’ve noticed some common traits that lead people to constantly go through that cycle of feast / famine. You know, one month you’re rolling in enquiries, the next it’s crickets. Here...

How to increase your prices / rates as a small business owner

It’s hard, isn’t it. Scary even. Early days in my business I had a client say to me a couple of times: ‘don’t ever bother increasing your prices, you won’t get any more work, people will only ever pay you what they can afford anyway....