How do you work out what to charge as a Virtual Assistant?

How much should I charge as a new Virtual Assistant?

As a new Virtual Assistant in the UK, you should be looking to charge at least £35 an hour – and potentially considerably more when you take into account that each task is more in-depth than you’re likely giving yourself credit for.

Take a look at this free pricing tool for Virtual Assistants, designed by me – Catherine Gladwyn – to help you realise your worth, feel confident in your pricing and start earning more than you thought possible.

‘What Would Catherine Charge?’

Watch the 40 second demo on how easy the VA pricing tool is

Get access to the VA pricing tool here

‘I have just tried the ‘What Would Catherine Charge?’ and love it!

It’s so easy to use and gives me a real confidence boost, especially when it can be tempting to undervalue services for fear of losing a client (or imposter syndrome).

I’ve saved hours of deliberating over my pricing strategy, but the biggest benefit has been removing the worry.

Saving time is always valuable, but you can’t put a price on the confidence that comes from knowing you’re charging what your services are truly worth – and being told that by ‘What Would Catherine Charge?’ too!

It really is a game changer and will be so useful to those new and experienced in the VA world. Thank you!’

Nikki G

Virtual Assistant

This is an amazingly helpful tool. I have recently tried with an existing client to check my existing fee arrangement as well as for a project. I thought that I was over charging and was pushing my luck however your GPT helped me to understand my worth. Thank you so much for access to this, it is going to give me the confidence to quote what I am really worth.

Karla B

Virtual Assistant

‘I found it really intuitive and there were helpful suggestion prompts at the very beginning to get you going if unsure. Whilst I’m familiar with ChatGPT there is always an element of generic responses, but this was just another level. In terms of questions back to me and what further information was needed, it felt like an informed decision based on what I was asking. I’ve come away from this genuinely so much clearer in respect of what I want my pricing, packaging and offering to be. I have actions that will help me put this into place so that I can clearly and consistently relay this to clients / potential clients and help my business move forward. I am also far more confident that my offerings and pricing are pitched correctly and will ultimately work with the clients I actually want to work with.’

Beth Rees-Godfrey

Virtual Assistant

‘What a brilliant idea, I wish this came through yesterday before I massively under quoted for a project!!’

Michelle Collacott

Virtual Assistant

‘It was SUPER Simple to use, I reckon my 8 year old could have followed along…. This is going to help SOOOOOOOOO many people in the industry! The Legend does it again!

I used a combination of things I do now and used an old quote that I did actually win. Other than showing me, I’m probably still undercharging myself 7 years down the line, it gave a lot of clarity and took a lot of the ‘have I priced this too high/ too low’ worry out of the process.’

Lyndsey Lee

Virtual Assistant

Disclaimer: This tool isn’t designed to tell you what to charge, it’s designed to help you consider everything involved in the services / combined services / packages you’re offering.

Any pricing guidance provided by What Would Catherine Charge? is based on the information you’ve supplied and should be used as guidance only. Final pricing decisions remain your responsibility. Catherine Gladwyn accepts no liability for any quotes, pricing decisions, client outcomes or business decisions made using this tool.