What Are Packages?
In a nutshell, packages are a group of tasks or services you can provide for existing or potential clients.
Why Do I Need Them?
How often does an enquiry land in your inbox / social media messenger account that says, ‘Tell me what it is you do?’, ‘How much will this cost?’ or ‘What does that service involve?’
Or perhaps you get enquiries and don’t know how to price them? Maybe you’re undercharging or overcharging and nobody is working with you as a result?
The customer journey has to be as easy as possible. Imagine going online to buy your weekly shop and find that there’s a package where it’s all done for you. You just pay £250 and you’ll have ‘everything you need for a whole week’! But that’s it, no other information. Is it even the stuff you asked for? Is it delivered the next day? Does it include alcohol?
Now imagine going online for your weekly shop and it lists what will be in the shopping, what time it’ll be delivered, and announces that there will even be bonus recipe cards with it. Hell, you can even have a chef! That’s more like it, you know what you’re getting and what the outcome will be for your investment.
As a business owner yourself, you need to remember that it’s hard giving over your hard-earned cash at any time. You need to know what you’re getting in return. It can’t be vague, which is why packaged services are so good for your clients and a way to stop short-changing yourself because you ‘panic price’ things.
Since introducing packages for some of the services in my own business, I found an increase in enquiries for those specific services and received comments on numerous occasions like, ‘I’ve come to you as I know what I am getting for my investment‘.
I had created a new and exciting service for my business and wanted to attract new customers, obviously. But I felt I needed to ask potential clients questions before I could give them a price, which meant they would need to contact me.
Catherine suggested this was a little too much effort for people and also a bit awkward as people might think I’m out of their price range or not realise how much my services are worth.
I toyed with the idea of having a ‘starting from’ pricing point, but Catherine said no – again!
Instead, she suggested I have three offerings; three different prices, all with clear details on what the services provide.
This makes it so much easier for people and makes it easier for me to talk about my pricing, too.
Amy Nolan
For more information on how to create packages for your service-based business, you’ll love my course, which is aptly named… How to Create Packages!